Managing Director, Mohit Khattar, Godrej Nature’s Basket stated, “The partnership with Amazon.in is a step forward for us, in exponentially increasing our brand’s connect with discerning customers across the country, and making available our choicest products for their consumption. We continue to aim to make food shopping a bigger, better and brighter experience for customers, by making it easier for them to source the finest from around the world.”
In a similar bid to become more visible in the online space, Nature’s Basket had bought out Mumbai-based online grocery store Ekstop.com in February this year. Although the details of the deal are not available, media sources have pegged it to be around Rs 30-40 crore..
Commenting on their partnership, Director, Seller Services, Amazon India, Amit Deshpande said, “We are excited to have Godrej Nature’s Basket as a seller on the platform. They have regularly set benchmarks for the retail industry, and we do believe this partnership will help them redefine gourmet retail. Together we will provide our customers across the country a convenient and easy access to a wide and unique selection of gourmet products.”
Nature’s Basket was set up in 2005, and has stores across 32 locations in India.