The Ericsson Mobility Report has found that with more people using smartphones to watch videos on YouTube and Netflix, mobile data traffic grew 65% between the third quarter of 2014 and the same period in 2015. Netflix subscribers have even crossed 69 million, outnumbering the UK’s population. The report predicts that by 2021-end, around 90% of data traffic will be driven by smartphones.
The Telegraph reports that more than half of YouTube’s watch time comes from mobile. Music streaming platforms Spotify and Apple Music, though popular, have lower mobile data traffic thanks to their ability to save playlists for offline listening. The report also said social networking sites accounted for just around 15% data traffic throughout 2015, compared to video’s 50%. Data traffic is expected to increase ten-fold by 2021-end, with 70% traffic coming from video streaming.