As per a study by Nielsen, the reach of digital payments platform Freecharge has grown from 17% to 30% in the October 2015 to April 2016 period in India — the highest growth in app usage for any payments app in the country. The Times of India reports that according to the Nielsen Informate Smartphone Panel, the platform emerged as the most engaging app in the category with the average time spent on it per month increasing from 28 minutes to 55 minutes in the October 2015 to April 2016 period.
The company’s CEO, Govind Rajan said:
The transactions on Freecharge take less than 10 seconds and our success rate demonstrates the level of product reliability and trust among consumers. We are confident about growing even faster and we are now within striking distance of the No. 1 spot in the payments ecosystem.”