comScore: 49% Of American Smartphone Users Don’t Download Any Apps

According to a new study by comScore, nearly half of American smartphone users aren’t downloading apps at all, i.e. 49% download zero apps per month. Digital Trends reports that the popularity of apps can be attributed only to a very small but mighty proportion of app users. comScore’s mobile app report showed that 13% of smartphone owners account for over 50% of all app downloads. This means that for every few people who have just one page of apps on their smartphone, there’s a certain someone who has to swipe through multiple screens to get to the app they want, because they’ve downloaded so many.
However, 51% of smartphone users regularly download apps over a monthly period, and “the average number downloaded per person is 3.5.” The study added that “the total number of app downloads is highly concentrated at the top.”

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