Ladies! We all know that “that time of month” can be a pain (physically and emotionally). With cramps, mood swings, bloating and breakouts, periods are the poor things that always come unwelcomed and sometimes, even unexpectedly. With so many crimes to its name, the period is one of the most un-fun aspects of a woman’s life. We think twice before we wear those lovely white pants, go swimming or even enjoy a day out with friends. And the worst period-related thing that could possibly happen to a woman is for her to unexpectedly find that she’s “got” when she’s having a good time and is completely unprepared. But, don’t you fret. ‘Maya’ is about to track away your cycle blues!
Earlier known as LoveCycles, the ‘Maya’ app tracks your period so it won’t ambush you out of nowhere. Getting you to “Love your Cycles,” the app covers everything from period flow and period length, to predictions of fertility and records of weight, symptoms and temperature. Boasting a colourful interface, Maya lets you enter in your past period dates, then predicting your future cycle dates. Basically a fun calendar for women, it also tells you when you’re most fertile. Maya will even let you log love, period-related symptoms, mood swings, weight gain/loss, temperature, and your overall health. It will then create graphs of your details, using intuitive colour codes for different menstrual phases and fertility predictions. It even packs interesting trivia from the world over!
Aimed at helping women in three main areas – tracking health, improving the odds of conception and avoiding pregnancy – the app’s functioning is mainly dependent on the data you put into it. In fact, John Paul, founder of Plackal Tech, Maya’s parent company, said,
For Maya, the data inputs by the users are key as the more accurate and richer the data set, the more accurate the suggestions and predictions will be.”
However, the app doesn’t just let you log your health data, then helping you track your cycle. It even sends you notifications, further letting you tweak and customise these. But again, that’s not all. Maya will even let you sync your menstrual calendar with your work calendar, helping you better plan your day. What’s more is that the tracker even lets you protect your calendar with a password, knowing how sensitive the details it contains are.
Maya is the proud brainchild of Plackal Tech, a start-up founded by John in 2011. However, Maya or LoveCycles only came into the picture in 2012. Speaking about his app’s birth and aim, John said,
LoveCycles was ideated over a dinner table conversation between my wife Jane and I… Since our inception, we have obsessed about decoding each day of the monthly cycle to help you manage your health better.”
Starting small, Maya is now one of the biggest women’s health trackers in the world. Clocking over 6.5 million downloads across iOS and Android globally in late 2016, the app is a favourite among Indian women too. Boasting reviews like “Cute and accurate like crazy!” on Google Play, Maya is one of India’s biggest women-centric apps. However, the app isn’t done yet.
Being an Indian app, the platform became more desi than ever early last year as it added Hindi language support. It even flaunts support for Dutch, French, German, Italian, Japanese, Korean, Portuguese, Russian, Simplified Chinese, Spanish and Swedish. Moreover, Maya is a huge favourite in other lands as well, including the US, Brazil, Italy, Mexico, South Korea and Russia. Its millions of downloads hail from 190 countries, making it a global star.
With stats like these, our “cute and personal menstrual tracker” is in a period-tracking league of its own. The app is on a mission to prove that your period is not really the hassle-ridden villain we think it is, but is also a wonderful opportunity to be educated about our own bodies, while having a spot of fun. Making waves like few other women-centred apps, Maya is a big deal even in 2017, nearly five years post its launch. With a track record like this, the app is a must-have. Although we don’t know what the platform will do next, we can rest assured it will be another exciting little trick to help us “love our cycles” more than ever before.