68-year-old heir to Britain’s throne, Prince Charles has launched a new app that will help Indian farmers sell their crops online, as part of the prince’s charity initiatives directed at India. Deccan Chronicle reports that the new ‘Digital Green’ app is part of the Rural Livelihoods Fund created by the British Asian Trust (BAT) last year. According to Prince Charles, the Trust is also in the process of setting up a new “Development Impact Bond” aimed at children’s education in Gujarat and Rajasthan. Speaking about the fund, he said,
Through this initiative, we will be able to support locally-led solutions such as the Digital Green app, which as I have seen, allows farmers to sell their crops and arrange the transport for the crops – all online and in a totally transparent way.”
He also explained his motivation behind the steps saying,
I was determined to do something practical to help smallholder farmers in India.