Mahindra & Mahindra has long aspired to positively impact the lives of India’s farming community. So taking this aspiration forward, the MyAgriGuru app has been launched under a wholly owned subsidiary, Mahindra Agri Solutions Ltd (MASL) reports ET Telecom. The platform has been developed in Hindi and English, and will be available on android. MASL MD & CEO Ashok Sharma said in a statement,
We have launched mobile app ‘MyAgriGuru’, a 24×7 advisory platform for farmers. It furthers the Government’s vision to digitise the agriculture sector as a part of its umbrella program of ‘Digital India’. It will also play a significant part in achieving the Government’s target to double the farmer income by the year 2022.”
Key associations with Indian Meteorological Department and NCDEX provide timely weather updates and real-time commodity prices making them the main features of the platform. The app aims to help farmers make more informed decisions at every step of their farming process.