According to research firm Gartner, smartphones are expected to account for 62% of all mobile phones sales in India in 2018. The firm believes the stat will be pushed by an increasing demand for these devices, and the government’s current push for digital currency. Further, people’s increasing openness to using digital payment methods and the rise of digital transactions have also added to the trend. The firm’s report said,
As the Indian cellular market goes through consolidation and an aggressive 4G roll-out, demand for smartphones will continue to grow.”
NDTV reports that Gartner’s findings also show that global vendors like Samsung and Apple have made plans to grow their shares in the market. However, Chinese majors like Gionee, Huawei, Oppo, Vivo, Xiaomi and Lenovo have committed big investments to exploit the growth. It is also important to note that consumers are now willing to spend more to get a smartphone with better features, instead of running to grab cheaper handsets.