Working to prevent video theft, Facebook has announced changes to its Rights Manager system, that will allow business pages to automate a number of actions if duplicate content is discovered. Digital Trends reports that this will also include blocking a video outright. The Rights Manager was launched a year ago and detects identical video content. It lets the page administrator report copyright infringement, or “white list” other pages that have permission to use the footage.
Now, the Rights Manager system allows page owners to skip the review process and automatically take action when they find a duplicate video. Owners can now block a video entirely and monitor video metrics. In fact, soon, these auto options will even include claiming a portion of the revenue in Ad Break. The new feature has already begun launching for several users.