According to a new study by SimilarWeb, people are spending lesser time on social media apps. CNBC reports that the study compared Android users’ daily time spent on Facebook, Instagram, Twitter and Snapchat from January to March 2016, with the same period in 2015, and found that Instagram saw the biggest year-over-year drop — with usage falling 23.7% this year, closely followed by Twitter (down 23.4%), Snapchat (down 15.7%) and Facebook (down 8%).
SimilarWeb looked at data from the U.S, UK, Germany, Spain, Australia, India, South Africa, Brazil and Spain, and learned that in the U.S. – the most lucrative market for social media – Instagram use was down 36.2%, Twitter was down 27.9%, Snapchat was down 19.2% and Facebook fell 6.7%. However, Facebook users in the U.S. continued to spend the most time using the app: 45 minutes and 29 seconds daily on average, while users everywhere spent the least time using Twitter.